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From Pilot to Partnership: The Oral-B Program That Changes Everything
November 11, 2025 at 5:00 AM
by Kathleen Bokrossy
<span style="color:rgba(202, 183, 217, 1);"><strong>From Pilot to Partnership: The Oral-B Program That Changes Everything</strong></span>

Apply to become an Oral-B Professional Partner!

This week I wanted to share something pretty special that has come full circle.

About a year and a half ago, we sent out an email asking for Oral-B Advocates to join a brand-new pilot program. We received so many applicants and selected 30 to be part of that first group. We went through the program together, met as a community, and shared our feedback and experiences. It was such a great opportunity.

Well… the official Oral-B Professional Partners Program is now here, and I truly think it’s going to be a game changer for us and for our clients.

If you know me, you know I’m a huge believer in having what you recommend right there for your clients to take home. Because we all know that when we send clients out to purchase something, they often grab the wrong (or cheaper) product… or skip it altogether. The stats say only 5 percent will actually follow through. And honestly, it’s inconvenient for the client as well when the product isn't on-hand.

I also fully understand why many offices hesitate to carry power brushes in-house.

  • No storage space
  • The pressure to “sell” what’s sitting on your shelf
  • The upfront cost
  • Managing returns or troubleshooting

This is where the Oral-B Professional Partners Program becomes the true “easy button” for your clients.

Every dental hygienist who joins receives a Starter Kit. This includes a full-size Gum Detoxify toothpaste and an iO brush head for your own personal use, plus 100 postcards with unique codes. You simply hand one to your patient, they scan and enter the unique code. They order the correct Oral-B iO at your professional pricing, with no shipping cost.
No inventory. No hassle. No stress. Just a seamless way to make sure they receive the right tool.

Each dental hygienist registers individually — it’s not one per practice, but one per dental hygienist or dentist. Becoming an Oral-B Professional Partner also unlocks a collection of exclusive resources for you, including the rdhu Precision Point webinars we recorded on implants, ortho, and perio, plus other helpful tools to support patient care.

We had such a great response to the pilot group… so if you missed out the first time, this is your chance to jump in.

If you know, love, trust and recommend Oral-B power brushes, you’re exactly who this program is made for.

And if you already dispense Oral-B power brushes in your practice, keep up the great work!  There’s no need to apply.

If you’re an Oral-B Advocate, I know you’ll really enjoy being part of this initiative.
Apply here and we’ll see you on the other side :) Please feel free to share this email/link with your co-workers and colleagues. This is by invitation only and is currently available to our Canadian members at this time.

Warmly,

Kathleen

Kathleen Bokrossy, RDH, BSc ~ Founder | President