What is Your Competitive Edge?
May 16, 2023 at 4:00 AM
by Kathleen Bokrossy
<strong><span style="color:rgba(178, 150, 199, 1)">What is Your Competitive Edge?</span></strong>

We are living in a competitive world where everyone is fighting to get our attention. We see it on our social media platforms and we see it in our inboxes. There is so much clutter and promise of this and that.

What sets your practice apart from the rest to give you that competitive edge so you don't get lost in that clutter?

For us, we sometimes hear, it must be difficult for you to "sell" courses when there is all this "free" CE. We hear this until someone takes a course with us and then they find out for themselves that there really is no comparison. It is like comparing a Chevy Chevette (for those of you who remember the Chevette!) to a Lexus!

Our competitive edge is that there really is no other business like rdhu. We have the rdhu community and culture. We are about providing the tools to advance your career. We aren't about giving a free (or a 1-2 hour) webinar so that our members collect hours or points. We are about Transformation and deep learning to really make change happen. We are about the entire rdhu experience from the Before, the During and then the After. Sure, we do offer a free webinar and of course our show, The RDH View is free, but we do this in an engaging way to leave you wanting to learn more about that particular topic. It is designed to bring awareness or introduce you to a great topic that you may want to explore. This is a great way for us to share what the possibilities are with respect to our profession and to dive into more learning.

We are your easy button to keep you on track for not only your QA Requirements, but also offer programs and courses to help keep you engaged and current so you feel good about your profession. We don't ever want to be known as the CE company. The company where you just collect points or hours. We are about Transformation and growing as a Professional.

What is your competitive edge for your practice, and how do you let others know how your practice is the one that they should choose?

As an exercise with your team, identify what sets your practice up for success. What is your competitive edge? Why should a client or patient come to see you versus the practice down the street? What is your unique ability or advantage as a practice? What sets you apart? Is it the innovation and technology you offer your patients? Is it the strong branding and reputation you have established over the years? Is it that you are patient or client focused and feel strongly that you provide excellent care, a personalized experience and tailored solutions based on your patient's/client's needs? Do you build long-term relationships with your patients and families?

Use the worksheet found just below this blog as a download. Print one for each team member and work on it separately. Then get together and put your answers on your whiteboard or your easel pad and identify what is your competitive edge and what sets you apart.

Use this exercise to help with your messaging that you use verbally in your practice, through your email communication, your website and your social media. Feel proud of what makes your practice unique and have the confidence that your clients and patients are choosing a wonderful practice!

You can also do this exercise for yourself as a dental hygienist. What is your competitive edge? Why should you be chosen for the dream job? What is your unique advantage? What do you have that shows you perform with a standard of excellence?

Enjoy doing this exercise! :) I would love to hear from you!

Thank you for reading!

Kindest regards,


Click here to download the Unique Advantage Exercise
Click here to download the Blog Post to Print