Have you ever had a business or service you truly loved, only to suddenly realize you haven’t thought about them in ages? They faded from your radar—not because you didn’t value them, but because they weren’t showing up.

This happens all the time in dentistry and dental hygiene. Our clients and patients may appreciate us, but life gets busy, and without intentional connection, they move on without realizing all that we offer.

That’s why staying connected is so important. It’s not just about reminders for their next appointment—it’s about continuing to educate, inspire, and share services they may not even be aware of. It’s about exceeding their expectations, because most offices don’t provide this level of communication.

When we don’t take the time to educate or share patient success stories, we miss a valuable opportunity—not just to inform, but to build trust, strengthen relationships, and reinforce the impact we have on our patients’ health.

How Often Should You Reach Out?

The key is consistency. Whether it’s once a month, once a season, or somewhere in between, choose a frequency you can realistically maintain.

• Monthly: Choose a topic each month that adds value—oral health tips, new services, or a patient success story.
• Seasonally: A well-timed newsletter at the start of each season can highlight relevant themes—spring cleaning for oral health, back-to-school hygiene, holiday tips, a new hire, etc.

The format doesn’t have to be complicated. A simple email, followed by a social media post, or even a printed flyer at the front desk can keep your name top of mind.

The Biggest Mistake? Starting and Stopping.

Ever notice when something starts strong and then disappears? Patients do too. If you commit to sending something out, follow through. It doesn’t have to be perfect—it just has to be done.

When I started writing On-Track Tuesday in 2013, it used to take me days. I’d obsess over every word and send it to my husband for his thoughts. Now? It’s second nature. Like any muscle, writing (or any habit) gets stronger with use.

The same applies to staying in touch with your patients. Start where you can, and keep going.

What’s one simple way you can stay in front of your patients this month? Pick something, commit to it, and just do it.

You’ve got this.

Thank you for your support and reading! Please take a look through our website for upcoming Live Streaming Courses, Events, Free Webinars, Hands-on Courses, Career Postings and our Partner Specials. You will also find easy access to your Payment Centre and your Personal Portal!

Warm regards,

Kathleen

Kathleen Bokrossy, RDH, BSc ~ Founder | President