Focusing on One Potential Patient Type
July 9, 2024 at 4:00 AM
by Kathleen Bokrossy
<strong><span style="color:rgba(178, 150, 199, 1)">Focusing on One Potential Patient Type</span></strong>

In last week's On-Track Tuesday Blog, we discussed identifying Patient Profile Types.

By focusing on one type of patient at a time, we can address their specific needs more effectively. Instead of offering generic messaging that doesn’t resonate with anyone in particular, we craft messages tailored to specific patient profiles. This approach ensures that each message speaks directly to the unique characteristics and concerns of a particular patient type.

I remember seeing an ad about neck pain last year. The ads message was, "Are you experiencing numbness and tingling in your arm?" So here, we have anyone who may be experiencing numbness and tingling in their arm reach up their hand and say, "Yes! Yes I am experiencing numbness and tingling in my arm(s)." Then I clicked on the next link to learn more. Instead of "We fix Constricted Necks" or "We adjust Necks!" I wouldn't have clicked through to learn more.

So, think about potential patient types for Oral Risk Genetic Testing (AI Genetics), as an example. We held a webinar a couple of weeks ago with Dr. Lou Graham and a panel to share a revolutionary genetic test that has just launched in Canada!

If we were to consider potential patient types for Oral Risk Genetic Testing it could look like this:

Potential Patient Profile Types for Oral Risk Genetic Testing:

1. High Risk of Dental Issues: Patients with a family history of dental caries or periodontal disease.

2. Preventive Care Enthusiasts: Those who are proactive about their health and interested in preventive care measures.

3. Patients with Frequent Dental Problems: Individuals who have recurrent issues with cavities or gum disease despite regular dental care. Let’s help them put their mind at ease and discover if they are predisposed to dental disease.

4. New Patients: Providing a comprehensive initial assessment to tailor their dental care plan.

5. Patients with Compromised Immune Systems: Individuals with conditions like Diabetes, Obesity or Autoimmune Diseases that could exacerbate dental issues.

6. Patients with a Family History of Systemic Disease: Individuals who have a family history of systemic diseases such as Alzheimer’s, Diabetes, Heart Disease, and more, would benefit from the test due to the well-known oral-systemic connection.

7. Parents Concerned About Their Children's Dental Health: Offering early intervention for children who might be genetically predisposed to dental problems.

8. Patients Planning Major Dental Work: Those preparing for extensive dental procedures or orthodontic work, ensuring optimal long-term outcomes.

9. Patients Interested in Holistic Health: Individuals looking to integrate their dental health with overall wellness plans.

10. Regular Dental Hygiene Patients: Encouraging those who visit for regular hygiene appointments to take the next step in personalized care.

11. Patients in High-Stress Jobs: Stress can impact oral health, making preventive measures even more critical.

12. Lifestyle Choices (i.e. smoking, vaping, alcohol, diet): Individuals who smoke, vape, or consume alcohol regularly are at a higher risk for dental caries and periodontal disease due to the negative impacts these habits have on oral health.

Once you have this list for any treatment you offer in your practice, the list will grow and your messaging will be directed to that one particular patient on a larger scale, helping them identify that you might have what they need.

Stay tuned next week as I continue on this marketing path and will share some compelling headlines that will attract specific patient profile types. If you missed last week's On-Track Tuesday, you can read it below.

If you would like to watch the one-hour webinar on Oral Risk Genetic Testing, I am happy to share, we have it on our YouTube Channel. If you would like to learn more about how you can get Oral Risk Genetic Testing in our practice, visit Curion.

Thank you for your support and for reading!

Have a great week!


Kathleen Bokrossy, RDH ~ President