In the last few weeks' On-Track Tuesday Blog, we explored profiling our patient/client profile types and crafting messages that compel our patients/clients or prospective patients to reach out to us.
What happens next is crucial, as this is where you deliver the information they want to know more about.
If they raised their hand and you compelled them to reach out, now you deliver!
For example, if you sent out an email to your patients, posted a Google Ad, or shared on social media, you would have them opt in to learn more.
Remember, you can use this approach for anything you are offering, such as implants, whitening, sports guards, Invisalign, or soft-tissue diode laser treatment.
Using OralRisk™ AI Genetics compelling headline for your email or post, here is an example:
"Revolutionary testing to determine whether you are predisposed to cavities and gum disease! Click here to learn more."
In this next section, you would provide an educational brochure, guide, or a series of emails. It is the compelling headline that drove them to this section. Now is the time to educate them about OralRisk™ AI Genetic Testing and share all the reasons why they would want to have this test.
Here's the information series:
Welcome to Your Personalized Dental Health Journey!
Thank you for your interest in OralRisk™ AI Genetic Testing. You’ve taken the first step towards a healthier, brighter smile. In this section, we’ll provide you with everything you need to know about OralRisk™ AI Genetic Testing and why it’s a game-changer for your dental health.
What is OralRisk™ AI Genetic Testing?
OralRisk™ AI Genetic Testing is a revolutionary approach that uses a simple cheek or gum swab to determine your genetic predisposition to dental caries (cavities) and periodontal (gum) disease. This test helps identify whether you are at low or high risk, allowing for personalized preventive care.
Why Choose OralRisk™ AI Genetic Testing?
Early Detection: Identify potential dental issues before they become serious problems.
Personalized Care: Tailor your dental treatment plans based on your genetic profile.
Preventive Measures: Take proactive steps to maintain optimal oral health.
Peace of Mind: Gain insights into your (or your child's) dental health and reduce the risk of future complications.
How Does It Work?
Easy Sample Collection: A simple cheek or gum swab is taken in the comfort of your dental clinic.
Advanced Analysis: The sample is sent to Mount Sinai in Toronto, Ontario for comprehensive genetic analysis.
Secure Results: Results are uploaded to a private personal portal accessible only by you and your dental professional.
What Happens Next?
With your genetic test results in hand, you and your dental professional can:
1. Develop a Customized Prevention Plan: Focus on areas like nutrition, fluoride treatments, and possible more frequent hygiene appointments.
2. Monitor and Adjust Treatments: Continuously optimize your care based on your genetic insights.
3. Empower Your Health Decisions: Make informed choices about your dental care and overall well-being.
Real Impact for Real People
Hear from patients who have transformed their dental health through OralRisk™ AI Genetic Testing. [Share testimonials or case studies!]
Ready to Transform Your Dental Health?
Don’t wait to take control of your dental future. Schedule your OralRisk™ AI Genetic Testing appointment today and join the many who have already benefited from this cutting-edge technology.
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You would then include a link to call, book online, or provide a quick reply prompt. This makes it easy for them to connect with you and book an appointment. Be the Easy Button!
You could also send them a brochure, available for download below. If they don't schedule a visit, you can send this as a second communication. Hopefully, you have some sort of CRM or process for communication in place!
Stay tuned next week as I continue on this marketing path and share what to do once they opt in to learn more. If you missed the beginning of this marketing series on On-Track Tuesday, you can read it below.
Thank you for your support and reading! Be sure to check out our Summer Specials for the Dental Hygiene Quarterly and All Access Virtual Pass!
Have a great week!
Kathleen
Kathleen Bokrossy, RDH ~ President
